Services
Meta Ads Managment
Full-funnel strategy
Campaign builds
Creative testing
Audience strategy
Scaling and weekly reporting
Ideal for brands ready to scale with clarity.
Creative Ad Strategy
Hooks & Angles
UGC Script Direction
Testing Plans
I help you understand what’s working and why. Turning data into creative decisions that actually convert.
Audit & Roadmap
Ad account deep dive
Creatives
Tracking
Audiences
Funnel
You’ll receive a clear, actionable plan to fix gaps, scale winning assets, and improve performance fast.
About Me
Paid Media Partner
I have a BS in Biology from South Dakota State University, which is a strange way to end up spending five years inside Meta Ads Manager, but the training transferred better than you'd expect. Controlled variables, clean tests, distrust of a result you can't replicate.
I spent 2021 to 2026 at SkinnyFit, moving from junior media buyer to senior buyer to Performance Marketing Manager. I owned the collagen line, then inherited the GLP-1 line, and grew into strategy across Meta, AppLovin, Google and Amazon plus oversight of three external agencies.
My role was eliminated in September 2026. I'm now looking for a performance marketing or media buying role where creative and measurement are taken seriously, freelance, brand-side or agency.
Based in San Diego. Happy remote.
Educational Background
Bachelor of Science
Biology
South Dakota State University
2012-2016