Selected Work

Real accounts, real problems, and what changed. Each case study shows the numbers and explains why they matter.

Same ad budget. Better customers. More revenue.

A wellness subscription brand's best-looking number was mostly repeat buyers. I found the real cost of a new customer and moved spend toward the buyers who stayed.

Scaling a stalled Meta account

A Meta account stuck at $4,200 a day for months. I cleaned up the structure, fixed inflated reporting and set a weekly creative rhythm, then scaled to $10K a day while cost per sale dropped 25%.