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Portfolio: How I Test, Scale & Optimize
A curated look at my work.
Case studies, creative execution, optimization workflows, and the systems I use to scale DTC brands with Meta ads.
Creative- Led Growth
Scaling powered by high-performing creative.
Testing Frameworks
A reliable system for finding winners fast.
Data Driven Decisions
No guesswork. Everything backed by performance.
Creative As A Performance Lever
Case Studies
Creative is the primary lever for improving Meta efficiency.
Every example below was optimized in response to a measurable performance signal inside a live account.
Goals to protect CPA, improve click efficiency, and support sustainable scale.
 Extending Winners |  Value Over Price |  Offer Testing |
|---|---|---|
 Scaling Age Segments |
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